Proactive salespeople vs. passive salespeople
what economic slowdowns really reveal When the economy is strong, differences between salespeople can sometimes appear less visible. Inbound requests come in naturally. Marketing campaigns
Conversational SMS and AI: The New Frontier of B2B Business Development
Why B2B Companies Are Rediscovering SMS For years, SMS was primarily seen as a transactional or B2C marketing channel. Appointment reminders, promotional campaigns, delivery notifications…
Outsourcing Your Prospecting: A Practical Guide for Demanding Business Leaders
Prospecting is often the blind spot in many SMEs and mid-sized companies.It’s time-consuming, under-prioritized, and rarely done effectively.And yet, without new clients, there is no
Which decision-maker is the most responsive?
Your typical target The decision maker who is likely to be the most reactive is the one who is in his second year of service
Business training for everyone
Functional teams within companies are rarely associated with the business activities. And yet, they know the company from inside out and can become true ambassadors,
How to recruit a consultant?
The consultant is an expert within the company who brings in new blood and skills, which can be crucial for the company at some point.