Prospecting is often the blind spot in many SMEs and mid-sized companies.
It’s time-consuming, under-prioritized, and rarely done effectively.
And yet, without new clients, there is no growth.
For business leaders who want results — not excuses — one strategic move makes all the difference:
outsourcing your prospecting to real experts.
But how do you do it right? With whom? And what can you really expect?
Here’s a pragmatic, no-nonsense guide.
The Problem: Prospecting Just Doesn’t Get Done
Sales teams are often focused on servicing existing clients.
New business development gets pushed aside.
The result?
- New opportunities are irregular and unpredictable
- Salespeople lack time, tools, and structure
- Growth depends on referrals or luck
And let’s be honest: as a CEO, picking up the phone yourself is not the best use of your time.
The Solution: Outsource — But Do It Right
Outsourcing doesn’t mean giving up control.
It’s a strategic decision to delegate a specialized task to those who know how to do it — fast and well.
Effective prospecting requires:
- A clear method
- Dedicated time and consistency
- High-level communication skills
Beware: outsourcing is not automation.
Using software tools or offshore juniors to blast messages rarely brings qualified meetings.
It generates noise — not real leads.
At B4C, we believe that prospecting should remain human, focused, and expert-driven.
The B4C Approach: Real Meetings. Real Results.
At B4C, we don’t coach you on how to prospect. We do it for you.
Here’s how:
- 🚀 Senior consultants only — all with 15+ years of B2B sales experience
- 📞 Real phone calls — we engage your prospects directly, person-to-person
- 🎯 Precision targeting — we build the right contact list with you
- 📅 Meetings booked directly in your agenda with decision-makers who want to talk
You focus on your expertise.
We make sure you have people to talk to.
Who We Work With
We support French and European SMEs and mid-sized companies in sectors such as:
- Professional services (HR, legal, consulting)
- B2B services and SaaS
- Industrial and tech companies
- High-value businesses without internal sales teams
What You Get
- Time saved immediately — we handle the legwork
- A steady stream of leads — your calendar fills up
- Sharper messaging — we help refine your value proposition
- Peace of mind — knowing real experts are handling your growth