b4c leads

Lead generation

Because it’s essential to think ahead of prospect’s needs, we provide qualified appointments with operational decision makers, we provide qualified appointments with operational decision makers. We decipher the decision-making processes of key accounts, identify the right players by monitoring and gathering information.


Lead follow-up and account management

To ensure a successful prospect conversion rate and the retention of existing accounts, our clients ask us to support them in managing their prospect follow-up. Having your foot in the door isn’t good enough to be selected, above all you must create a connexion by maintaining contact over time. 


Training and coaching

Improve your sales team’s performance by mastering telephone techniques. Our courses and coaching programs will allow your consultants to increase the number of qualified appointments.



Mapping major accounts and other major groups is an essential tool to identify subsidiaries, various players and their functions in the organization to better understand the decision-making process.


Creating and qualifying databases

Selecting data to constitute your customer/prospect database is a key element for your sales approach. We’re convinced that reliable data is one of the main success factors of telephone prospecting. We build your database using our cutting-edge tools.


Creating a telephone prospecting unit

As part of their business development strategy, our clients want to internalize resources in charge of telephone prospecting. We set up the appropriate internal system to structure the business development functions. We support you with the selection and recruitment of internal resources and train them in our methods.



To convince you of our ability to generate tangible results over a defined period, each prospecting mission is preceded by a "pilot" phase. A sort of test run, if you will. Performance targets will be set at the end of the pilot phase regarding production and appointments.

Our fees include a fixed and a variable part. Because our interventions take on their full meaning when they are part of a continuous logic, we favor medium and long-term initiatives.

We collaborate with companies of all sizes based in France, Belgium, the Netherlands, Switzerland and operating in the industrial and financial services sectors.

  • General Management Board,
  • Operational Excellence Program Management, Supply Chain Management, Industrial Performance,
  • Finance function transformation,
  • Transition Management,
  • Accounting, Controlling, Reporting & Consolidation,
  • EPM Solutions,
  • Support for IT Departments, Digital Transformation, Data Intelligence.


In 2017, two thirds of our turnover were generated by our existing customers, who are loyal to the quality of our interventions and services.

Client Feedback

OPEX - France / Belgium / Operational Excellence


  • A French consulting firm specializing in improving operational performance (35 people), mainly operating in industrial activities, wishes to strengthen its presence in the Aeronautics, Defense and Energy sector.


  • Generate qualified appointments with decision-makers (CEO, Industrial Management, Operations Director, Division Director) of Key Accounts in France and Belgium.


  • 1 Consultant in charge of managing the project over a period of 6 months. Reinstatement with a qualified database of 650 contacts.
  • 67 key account decision makers met with key accounts, 2 new customers converted, 1.8M€ turnover and 3 potential projects were identified (repeat business).

France / CFO Advisory


  • A French management consulting firm specializing in managing Financial Function performances (90 consultants) wishes to sustain its strong growth in the French market and develop its Controlling and Transition Management offer.


  • Search the main database providers and create a customer/prospect file. Position meetings to present the offer to the major French group Finance Departments, mainly listed on the CAC 40 and CAC All-Tradable.


  • Pilot phase implementation within 2 weeks, and detection of short-term opportunity during the test phase. Mission over a period of 24 months. Reinstatement of a qualified base of + 1200 prospects.
  • 138 contacts met and 6 new customers won

France / Supply Chain Management


  • A German management consulting firm (340 consultants), specialized in supply chain management performance. To capitalize on its sector of expertise, its French subsidiary wishes to implement a cold-calling approach like the one in Germany.


  • Define the priority targets of CAC All-Tradable and identify the subsidiaries. Start a commercial pipeline by generating several monthly appointments for MD France and its Senior Managers.


  • Created a qualified contact base of + 300 contacts (SCM, COO, VP Industrial). Implemented the pilot phase within 3 weeks and generated 10 meetings over a period of 9 months.
  • 53 contacts met, 4 proposals were made and 2 converted.